Every fall, pumpkin spice takes over menus, shelves, and social feeds. But behind the cinnamon-scented craze is some serious spending power. Here’s a look at the numbers fueling the phenomenon:
- $1.1 Billion Market (2025): Pumpkin spice products worldwide are expected to generate about $1.1 billion this year. That’s not just coffee, it includes baked goods, candies, snacks, and even dairy.
- $32 Per Person, Per Month: On average, U.S. consumers shell out about $32 each month on pumpkin spice items in the fall. Millennials double that, averaging $64 monthly—proof that nostalgia pairs well with disposable income.
- 34% Shop Immediately: More than a third of shoppers say they start buying pumpkin spice products as soon as they’re released. Gen Z is even more loyal, with 42% sticking to the same brands year after year.
Why It Matters
For retailers and foodservice operators, pumpkin spice isn’t just a flavor, it’s an opportunity. The spending starts early, it’s driven by younger shoppers, and it spreads across multiple product categories. Whether you’re selling lattes, muffins, or pumpkin spice ice cream, this trend can help drive traffic and sales well before the holiday season hits.
The Bottom Line
Pumpkin spice isn’t fading, instead it’s growing. From billion-dollar global sales to loyal seasonal shoppers, the data shows that fall’s favorite flavor is here to stay. The only real question is: are you cashing in on the craze?
