Middleton, WI – October 22, 2025, Food Concepts, Inc. (FCI), a Wisconsin based manufacturer known for turning complex foodservice challenges into streamlined, scalable solutions, has launched its newly redesigned corporate website: foodconcepts.com.
Following strong industry engagement this fall, where the redesigned site was already used to present FCI solutions to partners and customers, the launch reflects the company’s ongoing commitment to precision, partnership, and continuous innovation. The new experience connects users directly with the systems and strategies behind FCI’s signature solutions, including EZ-Tilt Sneeze Guard™, Modular Tube Frame Cabinetry™, and PanelRak™.
“This site represents more than a new design—it represents how we work,” said Brad Duesler, Founder & CEO at FCI. “Every project is a collaboration built on the shared insight of our strategists, designers, and partners.”
What’s New
- Streamlined navigation: Clear pathways for operators, dealers, architects, and QSR brand teams to explore modular and custom solutions.
- Interactivity: Integration of 3D and augmented-reality tools to bring projects to life.
- Best-in-class solutions: Showcases FCI’s expertise in coffee, bakery, and roller-grill programs.
- Deeper storytelling: Expanded insights into proprietary systems like EZ-Tilt Sneeze Guard™, MTF Cabinetry™, and PanelRak™, recognized for advancing food safety, speed, and merchandising flexibility.
- Culture of innovation: Demonstrates how collaboration across disciplines fuels a culture o precision and performance.
- Sustainability focus: Details on eco-conscious materials, efficient processes, and Made in the USA manufacturing advantages.The new website also strengthens the connection between FCI and its e-commerce branch,FOODPROS.com providing a clear path from custom fabrication to ready-to-ship equipment.
The new website also strengthens the connection between FCI and its e-commerce branch, FOODPROS.com providing a clear path from custom fabrication to ready-to-ship equipment.
About Food Concepts, Inc. (FCI)
Food Concepts, Inc. designs and manufactures eco-friendly, USA-made custom fixtures, graphics, cabinetry, kiosks, and proprietary equipment for foodservice, QSR, and convenience environments. Headquartered and manufactured in Middleton, Wisconsin, FCI’s collaborative culture fuels the innovation behind award-recognized systems like EZ-Tilt Sneeze Guard ™, MTF Cabinetry™, and PanelRak™, redefining what partnership and precision mean in foodservice design.
Media Contact
Food Concepts, Inc. (FCI)
Brad Duesler
Founder & CEO
608-209-1823
cell bduesler@foodconcepts.com
www.foodconcepts.com
