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Building Better Foodservice
Since 1991

Designed, engineered, and manufactured in America,
our solutions help foodservice programs perform at their best.

Food Concepts, Inc. (FCI) was founded on July 26, 1991, by Brad Duesler in a garage with a simple goal: create better solutions for foodservice operators.

More than three decades later, that same spirit continues to drive everything we do.

Today, FCI is a nationally recognized design and manufacturing company headquartered in Middleton, Wisconsin, just outside Madison. From our Wisconsin facility, our team designs, engineers, manufactures, prints, fulfills, and installs solutions for customers across the United States and beyond.

While we've grown to a great team, our focus remains the same: helping our customers create foodservice environments that perform better, look better, and sell more.

More Than a Manufacturer

At FCI, we don't see ourselves as a vendor. We see ourselves as a partner, and our customers agree.

Every project starts with understanding the customer's goals. Whether it's increasing foodservice sales, improving operational efficiency, modernizing a store environment, or launching a new program, our team works alongside customers to develop solutions that fit their business.

Some customers come to us with a fully developed concept. Others come to us with a challenge and a blank sheet of paper.

Designed, Engineered, and Manufactured in the USA

Everything we do starts under one roof.

Our team combines design, manufacturing, printing, engineering, graphic design, installation, fulfillment, and e-commerce support to help bring ideas from concept to completion.

Because these capabilities work together, projects move faster, communication is simpler, and customers have a single partner guiding the process from start to finish.

Our Core Capabilities

Built for Foodservice

Foodservice is at the center of what we do.

Over the years, we've worked with convenience stores, travel centers, grocery retailers, quick-service restaurants, hospitality operators, educational institutions, healthcare facilities, military installations, and other foodservice environments.

Our experience spans everything from roller grill programs and coffee stations to condiment organization, foodservice kiosks, graphics, merchandising systems, and complete store environments.

That experience allows us to approach projects with a practical understanding of how foodservice operations function in the real world.

Innovation with Purpose

FCI has developed numerous proprietary products and systems designed to solve everyday challenges for operators.

Many of our products have earned industry recognition, received awards, and are protected by patents or patent-pending innovations.

From PanelRak™, our modular merchandising solutions to our foodservice kiosks to award-winning equipment and display systems, our focus has always been on creating products that make foodservice easier to operate and more profitable to manage.

Innovation isn't about creating something new for the sake of being new. It's about creating something better.

Trusted by Leading Brands

Over the years, FCI has partnered with organizations of all sizes, from independent operators to some of the most recognizable brands in retail and foodservice.

What keeps customers coming back is not a single product or service.

It's the confidence that comes from having a partner who understands the challenges of foodservice and has the resources to help solve them.

Read what they have to say about FCI.

A few of partners

Looking Ahead

The foodservice industry continues to evolve, and so do we.

As customer expectations change and new opportunities emerge, FCI remains focused on developing practical solutions that help operators improve the customer experience, strengthen their brands, and grow their business.

More than 35 years after its beginnings in a Wisconsin garage, Food Concepts, Inc. continues to do what it has always done: help customers elevate foodservice.

And we're just getting started.

Building Better Foodservice Since 1991