Building Brand Experiences Since 1991
Since 1991, Food Concepts, Inc. (FCI) has partnered with convenience stores, food manufacturers, retailers, restaurants, travel centers, hospitality providers, and foodservice operators to build stronger brands through innovative merchandising, equipment solutions, and foodservice programs. Explore the people, milestones, and innovations that have shaped our journey for more than three decades.
Humble Beginnings
FCI’s first office was located above a garage at Brad’s home.
The company’s first major focus was its Modular Food Court System, a patented concept that helped convenience stores expand their foodservice offerings. During the first five years, FCI completed approximately twenty Modular Food Court installations while laying the foundation for future growth.
The journey was not always easy. Brad stayed the course, inspired by advice from Subway founder Fred DeLuca, who had faced similar challenges during Subway’s early years.
Milestones That Shaped FCI
1991 – 1996
• Company founding
• Developed Modular Food Court Systems
• First National foodservice rollouts
• Major customer partnerships
1997 – 2001
• Expanded into a new facility in Madison, WI
• Expanded customer partnerships
• Awards and recognition
2002 – 2010
• Move to the current facility
•ImageTrak™ and other merchandising solutions
2010 – Present
• FOODPROS® and other customer webstores launched
• Partnership with many large nation-wide retailers
• Launch of several proprietary items like MTF, PanelRak™, EZ-Tilt Sneezeguard™, and FOODPROS Roller Grills.
Innovation Through the Years
Innovation has been a driving force at FCI since day one. From early merchandising solutions like Euro-Rail Sign Merchandisers to industry-leading product platforms such as ImageTrak™, Modular Tube Frame Cabinetry™ (MTF), and PanelRak™, FCI has continually developed solutions that help retailers improve organization, enhance brand visibility, and create better customer experiences.
Along the way, the company expanded into foodservice equipment and merchandising programs, including the FOODPROS Bakery Case line and other custom solutions designed to increase efficiency and drive sales. Each innovation has been rooted in the same philosophy that started the company in 1991: solve real-world challenges with practical, value-engineered solutions that help customers succeed.
Industries We Serve
Over the past 35 years, FCI has expanded beyond convenience stores to serve a wide range of industries, including hospitality, education, healthcare, military, grocery, restaurant, and retail. From national food brands and hotel chains to universities and healthcare facilities, FCI helps customers create engaging foodservice and merchandising environments through innovative products, graphics, fixtures, and equipment solutions.
No matter the industry, the goal remains the same: deliver practical, value-engineered solutions that improve operations, strengthen brand presence, and enhance the customer experience.
Customers & Partnerships
Strong customer relationships have been at the heart of FCI’s success since 1991. Over the years, FCI has partnered with leading retailers, food brands, distributors, and operators to develop innovative foodservice and merchandising solutions. Many of these relationships have spanned decades, built on a shared commitment to quality, service, and results.
From national rollouts to custom projects, FCI works closely with customers to understand their goals and deliver solutions that help elevate their brands, improve operations, and create better experiences for their customers.
Our People
According to Brad, FCI’s greatest asset has always been its people.
As the company has grown, so has its commitment to developing talent, encouraging ownership, and fostering a culture built on teamwork, transparency, and continuous improvement.
The success of FCI over the past 35 years is a direct reflection of the dedication, creativity, and hard work of its employees.
Brad’s Reflections
When reflecting on 35 years of FCI, Brad Duesler is quick to credit the people who helped make the journey possible. From employees and customers to suppliers and industry partners, he believes the company’s success has always been built on strong relationships and a shared commitment to excellence.
As Brad puts it, “Our people come to mind first and foremost.” When asked what he is most proud of after 35 years, his answer was simple: “Our people, products and services.” Those words capture the values that have guided FCI since 1991 and continue to shape its future today.
Looking Ahead
As FCI looks toward the future, the focus remains on innovation and creating new opportunities for customers and employees alike.
While the company has evolved considerably since its beginnings in 1991, its mission remains unchanged: to build lasting relationships, elevate brand experiences, and deliver exceptional results. With a strong team, innovative products, and a commitment to continuous improvement, FCI is excited for what the next chapter will bring.
