If you’ve hung out on TikTok, Instagram, or Facebook lately, you know one thing: Kwik Trip’s social media content slaps. There’s goofy humor, regional charm, and somehow every post ends up relatable, whether it’s about donuts, roller grill struggles, or that moment you try to juggle coffee and soda while you’re running late to work. So when PanelRak™ quietly star-walked into one of their reels recently, well… let’s just say it got noticed (fist visible at about 2.26 into the video).
Because what’s funnier than a perfectly organized countertop hitting the camera frame right between a splash of eggnog and…ranch dressing…in the perfect Dirty Soda recipe? Nothing. Nothing at all.
PanelRak™: The Star You Didn’t Know You Needed
For the uninitiated, PanelRak™ is the ultimate modular organizing system for convenience stores, coffee bars, soda stations, and all condiment kingdoms large and small. Built from tough powder-coated metal and designed to be endlessly reconfigurable, PanelRak™ keeps things like straws, napkins, sugar, and sunny-side up bottles neatly in their lanes.
In that viral reel, we caught sight of a PanelRak™ station that had clearly leveled up the condiment game. Coffee lids? Check. Coffee (or in this case, Soda) fixin’s? Check. Napkins in perfect geometric harmony? You bet. It was the kind of organization that makes you go:
“Do we need to make a PanelRak™ basket for Ranch Dressing too?”
A well-designed coffee station isn’t just neat, it’s a conversion machine. Same goes for a fountain area that doesn’t look like a tornado hit it at lunchtime. PanelRak™ turns those critical zones into organized, customer-happy, ROI-loving hotspots that make sense and look sharp.
Why Convenience Stores Love PanelRak™
- Modular Flexibility: Add, swap, or reposition baskets for coffee lids, soda straws, condiments, or ranch packets without a drill or a meltdown.
- Space Optimization: Makes small counters feel huge, even if all you’re really organizing is sugar, creamers, and an entire soda lineup. These Kwik Trip PanelRak™ displays had coffee creamers, sugars, syrups, stir sticks, straws, napkins, teas, marshmallows, honey, chocolate and caramel, and even take-out caddies all in each of the PanelRak™ condiment units.
- Retail Display Wow Factor: Nothing says “premium guest experience” like a tidy counter next to that morning coffee rush.
The Ranch Dressing Question (Seriously, Though…)
So here’s the big one:
Do we need PanelRak™ baskets for ranch dressing?
The answer, if we’re being honest, isn’t no, it’s just maybe more ranch than you realistically need.
Chef Hayden may disagree. But if there’s one thing PanelRak™ has taught us from that Kwik Trip reel, it’s this:
Good organization is beautiful.
Great organization is Social Media-worthy.
Legendary organization makes you question whether ranch should have its own category.
Final Thoughts
Thanks to Kwik Trip’s hilarious social creativity, PanelRak™ got a moment in the spotlight and showed us all that condiments, coffee, and soda can look good together. If you’ve ever wrestled a chaotic coffee bar or overflowing condiment station, maybe it’s time to ask yourself:
Can PanelRak’s clean and tidy area help make a perfect dirty soda?
